> ## Documentation Index
> Fetch the complete documentation index at: https://frimty.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Goals

> Set a target, track progress, and get accountability alerts

## Overview

A **Goal** is an accountability automation: you set a target for a store metric over a date range, and app tracks your progress and sends alerts as you approach — or fall behind — the target.

Goals turn a number you care about ("\$50,000 in revenue this quarter") into proactive nudges delivered to your hub, so you never have to remember to check.

Goals are a **Free / Pro / Max** feature and live under the **Automations** section alongside Triggers and Reports.

***

## What you can track

| Metric                                                                                                                                                           | Measures                                                                                                                     |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------- |
| Revenue                                                                                                                                                          | Total sales since the goal start date                                                                                        |
| Order count                                                                                                                                                      | Number of orders since the start date                                                                                        |
| New customers                                                                                                                                                    | First-time buyers since the start date. A record is counted when a customer places their first-ever order within the period. |
| AOV                                                                                                                                                              | Average order value over the period                                                                                          |
| Each goal has a **target value**, a **start date**, and an **end date**. Progress is measured cumulatively from the start date using Shopify's analytics engine. |                                                                                                                              |

***

## Alert Types

A goal can send three kinds of deterministic alerts:

<CardGroup cols={2}>
  <Card title="Milestones" icon="flag">
    Fires once each as you cross **25% / 50% / 75% / 100%** of the target. Choose
    which milestones to enable.
  </Card>

  <Card title="Pace Warning" icon="triangle-exclamation">
    Alerts when your actual progress trails the expected linear pace by more than
    10 points — so you know early if you're behind. Throttled to once per 7 days.
  </Card>

  <Card title="Weekly Check-in" icon="calendar">
    An optional weekly progress snapshot for the duration of the goal.
  </Card>

  <Card title="Completion" icon="circle-check">
    The goal is marked **completed** the moment progress reaches 100%, regardless
    of which milestone alerts are enabled.
  </Card>
</CardGroup>

Goals are evaluated once per day at **08:00 UTC**.

***

## Lifecycle

```
scheduled  →  in_progress  →  completed   (target reached)
                          └→  failed       (end date passed without hitting target)
```

* **Scheduled** — the start date hasn't arrived yet.
* **In progress** — actively tracking; alerts may fire.
* **Completed** — target reached.
* **Failed** — the end date passed before the target was met.

***

## Creating a Goal

1. Click **Create Automation** → choose the **Goal** tab.
2. Pick a template or **Blank**.
3. Set the **Title**.
4. Choose a **Metric** (Revenue / Order count / New customers / AOV).
5. Enter the **Target value**.
6. Pick a **Start date** and **End date**.
7. Choose which **milestone alerts** to enable (all on by default).
8. Toggle **Pace warning** and **Weekly check-in** as desired.
9. Select a **Hub** and its channels/recipients.
10. Save.

Use **Fire (test)** to send a one-off progress snapshot without affecting the goal's saved state.

***

## Limits

| Plan | Active Goals |
| ---- | ------------ |
| Free | 1            |
| Pro  | 5            |
| Max  | Unlimited    |

Only **active** goals count toward the limit. See [Pricing](/docs/guides/pricing).